Consent Management Platform

Consent Management Platform for India's DPDP Act

Manage the complete consent lifecycle across websites, mobile applications, branches, call centers and other customer touchpoints with a consent management platform built for Indian businesses.

Capture consent, manage purposes and preferences, support withdrawal, maintain consent records and create an auditable consent history across your organization.

  • DPDP-focused
  • Enterprise consent management
  • 22 Indian languages

Products overview

01The problem

Consent Is No Longer Just a Checkbox

Organizations collect consent across websites, mobile applications, branches, call centers, paper-based processes and enterprise systems.

When each channel manages consent independently, organizations can lose visibility into what a person consented to, why they consented, when it happened and whether that consent is still valid — weakening customer consent management and consent governance.

Enterprise consent management has to answer questions like:

  • What was the customer asked to consent to?
  • For which purpose?
  • When was consent captured?
  • Through which channel?
  • Which notice/version was presented?
  • Can the customer withdraw it?
  • Has the consent expired?
  • What systems depend on that consent?
  • Can the organization prove the consent history?

ConsentifyAI treats consent as an ongoing lifecycle rather than a one-time event — helping teams maintain consent records through consent lifecycle management.

02Consent lifecycle

Manage the Complete Consent Lifecycle

ConsentifyAI manages consent as an ongoing lifecycle rather than a one-time event — covering consent capture, consent collection, consent records, consent withdrawal, consent versioning, consent expiry and the consent audit trail.

  1. Step 01

    Notice

  2. Step 02

    Present Purpose

  3. Step 03

    Capture Consent

  4. Step 04

    Record Consent

  5. Step 05

    Manage Consent State

  6. Step 06

    Update / Renew

  7. Step 07

    Withdraw

  8. Step 08

    Audit

03Core capabilities

Everything You Need for Enterprise Consent Management

Manage the essential parts of the consent lifecycle from capture and purpose management through withdrawal, versioning and auditability.

Consent Capture

Capture consent across digital and organizational touchpoints while maintaining the context surrounding each consent decision.

Purpose Management

Define and manage the purposes for which consent is collected so consent remains connected to the intended processing activity.

Consent Audit Trail

Maintain a traceable history of consent events, including relevant consent decisions, timestamps, notices and versions.

Consent Withdrawal

Allow Data Principals to withdraw consent and maintain the resulting consent state across the relevant workflow.

Consent Versioning & Expiry

Track changes to consent notices and consent states while supporting consent renewal and expiry requirements.

Guardian Consent

Support consent workflows involving children and lawful guardians in accordance with applicable DPDP requirements.

Non-Digital Consent

Bring consent captured through non-digital processes into a managed consent lifecycle when those records are subsequently digitised.

Data Principal Rights

Support workflows associated with Data Principal requests and consent-related preferences.

04Channels

One Consent Lifecycle Across Every Customer Touchpoint

Consent is collected in more places than a website. ConsentifyAI helps organizations manage consent across the channels where customers interact with their business — supporting digital consent management and multi-channel enterprise consent management.

Website

Manage consent collected through digital customer journeys.

Mobile Applications

Extend consent management beyond the browser.

Branches

Support consent processes during physical customer interactions.

Call Centers

Capture and manage consent during assisted customer interactions.

Non-Digital Processes

Bring relevant consent records into the broader managed lifecycle when digitised.

Enterprise Systems

Connect consent workflows with the systems where customer data and processing activities exist.

05DPDP consent management

Consent Management Built Around India's DPDP Framework

ConsentifyAI provides the technology layer for organizations implementing consent management processes around India's Digital Personal Data Protection framework — including purpose-based consent, consent notice, consent capture, consent records, consent withdrawal and a consent audit trail for Data Principals.

This page explains how the product supports DPDP consent management in practice. It does not claim that ConsentifyAI is a statutory Consent Manager or a registered entity under the Data Protection Board.

  1. 01DPDP Framework
  2. 02Consent
  3. 03Notice + Purpose
  4. 04Capture
  5. 05Consent Record
  6. 06Ongoing Management
  7. 07Withdrawal
  8. 08Auditability

For statutory context and broader DPDP compliance requirements, explore Learn DPDP and our DPDP Compliance solution.

06Governance & auditability

Know What Was Consented To, When and Why

Organizations need more than a record that consent was collected. They need context around the consent decision — consent history, consent records, notice version, purpose, timestamp, channel, status, withdrawal, expiry and an audit trail for consent governance.

Consent record

  1. 01Data Principal
  2. 02Purpose
  3. 03Notice Version
  4. 04Consent Decision
  5. 05Timestamp
  6. 06Channel
  7. 07Current Status
  • Consent history
  • Consent records
  • Consent notice/version
  • Purpose
  • Timestamp
  • Channel
  • Consent status
  • Withdrawal
  • Expiry
  • Audit trail
07Implementation

Implement Consent Management Across Your Organization

Integrate consent management into the systems and customer journeys where consent is collected and used.

  1. Step 01

    Define Purposes

  2. Step 02

    Configure Consent Notices

  3. Step 03

    Connect Consent Channels

  4. Step 04

    Capture Consent

  5. Step 05

    Store Consent Records

  6. Step 06

    Manage Lifecycle

  7. Step 07

    Connect Enterprise Systems

08Who it's for

Built for Organizations Managing Consent at Scale

Banks

Manage consent across digital banking, branches and customer service workflows.

NBFCs

Support consent management across lending and customer journeys.

Insurance

Manage consent across policyholder and customer interactions.

Healthcare

Support consent workflows across digital and assisted healthcare experiences.

Fintech

Manage customer consent across applications and digital services.

Explore more industries

09Why ConsentifyAI

Consent Management Built for India's Regulatory Environment

ConsentifyAI combines consent lifecycle management with capabilities designed around the needs of Indian businesses.

DPDP-focused

Consent management designed around India's evolving privacy framework.

Full Consent Lifecycle

Manage consent from notice and capture through withdrawal, renewal and audit.

Multiple Consent Channels

Extend consent management beyond websites to mobile, branches, call centers and other organizational processes.

Enterprise Integration

Connect consent workflows with the systems where customer data and processing activities exist.

10Product relationship

Already Managing Website Cookie Consent? Go Beyond the Banner.

Cookie Consent helps manage consent for website cookies and trackers. ConsentifyAI's Consent Management Platform extends consent management across broader customer journeys, purposes and organizational channels.

Cookie Consent

  • Website
  • Cookies
  • Trackers
  • Cookie Banner
  • Cookie Preferences

Consent Management Platform

  • Website
  • Mobile
  • Branch
  • Call Center
  • Non-Digital
  • Purposes
  • Consent Lifecycle
  • Audit Trail
11FAQ

Consent Management Platform FAQs

What is a consent management platform?

A consent management platform helps organizations capture, manage and audit consent across customer journeys, purposes and channels — not only on a single website.

What is consent management software?

Consent management software provides the tools to collect consent, connect it to purposes, maintain consent records and support withdrawal and ongoing consent governance.

What is consent lifecycle management?

Consent lifecycle management treats consent as an ongoing process: notice, purpose presentation, capture, use, renewal, withdrawal and audit — rather than a one-time checkbox.

What is DPDP consent management?

DPDP consent management is how organizations implement consent processes around India's Digital Personal Data Protection framework — including notice, purpose, capture, records, withdrawal and auditability.

Why do organizations need a consent management platform?

When consent is collected across many channels independently, organizations can lose visibility into what was consented to, for which purpose, when it happened and whether it remains valid.

What is a consent audit trail?

A consent audit trail is the traceable history of consent events — decisions, timestamps, notices, versions and related context that support consent governance.

What is consent withdrawal?

Consent withdrawal is the process that lets a Data Principal revoke previously given consent and updates the resulting consent state in the relevant workflow.

What is purpose-based consent?

Purpose-based consent ties a consent decision to a specific processing purpose, so organizations can manage granular consent rather than a single all-or-nothing permission.

What is consent versioning?

Consent versioning tracks changes to consent notices and related consent states so organizations know which version a person saw and when renewal or expiry may apply.

Can consent be managed across multiple channels?

Yes. Enterprise consent management is designed for consent collected through websites, mobile applications, branches, call centers, non-digital processes and enterprise systems.

12 · Next step

Build a Consent Management Program That Scales

Move beyond individual consent collection points and manage the complete consent lifecycle across your organization.